|
|
|
|
Small Steps Win The day
Gary Maller. This Digital Life.
The prospect of expanding your business online is daunting for most business owners. For a start you need a flexible e-business model that's easily changed to suit new market and business conditions. And then there's the question of time. There's just not enough hours in the day to do it. Clients I have been working with recently have found that e-business is a journey best achieved one step at a time. Whether you have an existing website or not - baby steps is the way to go as you grow your business on line. No website? No worries! Hosted e-business platforms come with a range of attractive website templates that will suit your business. The platforms even come with a shop- ready for you to load products and sell online. If you prefer to start out with a basic website -a kind of electronic brochure that gives your business an online presence - your logo and a few pages describing your products and services can be up in minutes - including pictures. No web designer required. If you already have a website but need better e-business capability, like content management, customer management, sales management, knowledge management, or electronic marketing capability - those functions are included in a platform that sits behind your website. Simply migrate customer data onto the integrated data base, configure our services and offers appropriately, and the platform does the rest for you. A vision of where you're online business will be, say three years down the track, can also help. Find examples of online businesses in your industry that are doing well. Make a list of services and functionality that the sites provide, and then check to see how your e-business platform will stack up. In some cases you'll find that you can be an Amazon from $50 per month. For more information email: This email address is being protected from spam bots, you need Javascript enabled to view it , phone 54296888, or visit www.literati.net.au |
| < Prev |
|---|
