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Whose Winning Online?
Of course, you don’t need a website to do e-commerce - email and electronic banking will do. But increasingly, that’s the way the world is heading. In fact, 47 percent of SMEs connected to the internet take orders on line and 53 percent receive payments online. SMEs in retail and wholesale trade, transport, hospitality, manufacturing, construction, and business services reported higher rates of e-commerce. The average proportion of online sales of total SME sales is 21 one percent, but can be more than 50 percent in some sectors. Let's look at this another way to see what those numbers mean. The latest Australian Government information economy index reported that in 2005, 39 percent of all internet users aged sixteen years and older were purchasing online. And if you think that only happens in the big smoke, you'd be wrong. 60 percent of people living in rural areas have access to the internet compared to 71 percent in cities. This is supported by SENSIS research which showed only a marginal difference in levels of e-commerce activity by rural business and their city cousins. Once you're using your web site to sell products and services it doesn’t really matter where your business is located. What you do need is an affordable, easy to use, highly automated online shop, payment gateway, and sales management system. And that's where an e-business platform can help. Email This email address is being protected from spam bots, you need Javascript enabled to view it or phone 54296888 for further information. |
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