How to win more customers & keep them:
BRAND MARKETING WORKSHOP

Contact us now to find out about the date of the next seminar

What’s this all about?
This three hour practical workshop will assist business owners maximize their marketing and sales efforts by integrating their marketing resources into a brand which will drive their business forward.

Branding involves three stages: Strategy, Design and Implementation. Each person attending this workshop will leave with a brand vision for their business and also how to implement that strategy.

Who should attend?
Business owners who want to: 

Start a new business
Launch a new product or service 
Expand into new markets
Raise their business profile 
Promote their products and services 
Learn how a brand can help their business
Create a brand § Refresh their brand 
Expand their business online
Make the most of their marketing budget
                       

What you will get from this workshop 
How to make your marketing $ go further 
How to define your competitive advantage 
How to turn this into a powerful brand 
How to sell products and services into different markets 
Easy to use marketing tools to create your brand 
Evaluation of your current brand
Case studies of some successful small-biz brands
How to create market place profile

Topics include:
What is a brand? 
A unique identity 
Business concept 
The reputation and goodwill of your business
Market place awareness 
A compelling vision
A way to align goals with marketplace opportunities
Every interaction with your business in an interaction with your brand

What are the components of a brand? 
Identity 
Positioning
Values 
Character 
Culture 
Interaction

Why invest in a brand?
Create awareness in your marketplace 
Differentiate your business from competitors 
Increases the value of your business 
Attract and keep more business

How to protect your brand
Trade mark registration-the basics 
www.your brand.

Marketing toolset 
Template for marketing communications plan 
Template for positioning products and services
Template for briefing design and marketing campaigns

Structure
Session 1.
Introduction 
Key concepts and principles
Some case studies § Introduction of template toolset

Session 2.
Practical § Create your own brand strategy
How to implement your brand

What to bring 
A list of your competitors and their logos 
A business plan if you have one § Your logo, business card, stationary 
Examples of your current marketing- flyers, ads, brochures

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